Biggest tradeshow goes Virtual
Las Vegas loses out to Cyberspace for Consumer Electronics show – CES’21
January 12, 2021
- The Consumer Electronics Show kicks off today, which is the big industry event for consumer technology companies that’s normally held in Las Vegas. The show is always full of dazzling displays and latest innovations, but it will take place virtually this year due to the coronavirus pandemic. While over 170,000 attendees interacted with more than 4,500 exhibitors in 2020, this year’s program will feature around 2,000 vendors. The cost is also low for exhibitors, with most paying $1,200 to display their wares and without the inflated rates of staying and setting up shop in Las Vegas.
- What are organizers doing to recreate the experience? There’s going to be a big fight for attention in cyberspace, so CES has introduced a sort of avatar with which attendees can have a digital presence. They’ll be able to virtually walk around a room full of startups, where they can check-in to interactive portals referred to as “digital activations” (i.e. Webex-style conferences where they can quickly speak to people and see material). The show will also feature a wide variety of keynotes and roundtable talks, a mainstay of CES for decades.
- Companies are going to be pitching a lot of tech to help people cope with pandemic life. Be on the lookout for high-tech masks, smart air purifiers and devices to make working from home easier, while home entertainment vendors will be pitching the latest TVs (QLED, MicroLED, 4K and 8K) to a public that is still stuck in the living room. There are also set to be a number of announcements from the EV space, blockchain and 5G arena.
- Major brands scheduled to feature at the event include: Microsoft, Intel, AMD, Nvidia, Samsung, Sony, GM, Walmart, Deere, T-Mobile and Kodak .
- Thought bubble: It’ll be interesting to see what lessons can be learned from this year’s conference that become applicable in a post-vaccine world over the next five to ten years. This could be the year CES makes demonstrable changes that have an impact on conferences to come.
- Abandoning Vegas could also be a setback for MGM Resorts , which was going to host the show in early January. It could also be bad omen for Caesars Entertainment , Wynn Resorts and Las Vegas Sands as they look for convention business to return at some point.
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