Prime – Tiles with Stile enters Nepali Homes

KATHMANDU: Prime Ceramics Pvt. Ltd. has commenced the sale of ceramic tiles under the brand ‘Prime-Tiles with Stile’ for the general public from Thursday.

With the introduction of its exquisite products, the company is now Nepal’s first and largest producer of all kinds of tiles for both walls and flooring.

Spread over a land area of 70,000 sq. meters at Brindavan Municipality – 6, Rautahat, the company has set up an ultra-modern, fully automated manufacturing unit with the adoption of Italian technology.

The production facility has bought its machines under a turnkey arrangement with SACMI, an Italian multinational and world leader in ceramic technology. Armed with the latest technology, Prime – Tiles with Stile has maintained a high standard of international quality and can compete with any renowned global brand.

To look at the present context, Nepal has been importing tiles worth more than Rs 15 billion per annum. Higher freight charges and excise duty, supplemented by other additional costs incurred during the import, result in costly tiles for Nepalis, which, at times, are even beyond their reach.

Prime Ceramics Pvt. Ltd. is going to fulfill one-fourth of the current market demand. Domestic production ensures import substitution, reduced foreign currency outflow, local employment, and the use of domestic minerals and other raw materials to a large extent.

With production at the doorstep, the company’s products have the advantage of timely delivery to the customers and customized design developed as per the requirements and tastes of architects as well as designers. Such domestic industries will not only help the end users get tiles at a cheaper price but also fulfill the common man's dream of building and owning a beautiful home.

It offers a one-stop solution as sizes of tile vary, with the largest being 2 ft x 4 ft as well as more than 250 designs addressing the requirements of individual homes, commercial buildings, infrastructure projects, and public places, to name a few.

Promoted by CMS Group and Fortune Ventures, which have more than two decades of experience in the tile business, Prime Ceramics Pvt. Ltd. has an investment of more than Rs 2 billion and employs more than 300 individuals.