Samsung’s custom-made line of refrigerators, set to make a global debut at CES 2021, will be a virtual, all-digital event this year due to the ongoing COVID-19 pandemic.

Fittingly, the custom refrigerators offer fully modular designs that you can customise to your kitchen’s schema. The fridge’s four doors come in your choice of finish, material and colour — including unique options like pink and sky blue. That lets you mix and match to make the fridge that best fits your style statement. Suppose you want something uniform in classic black or white, easy. If you’d prefer a statement fridge with turquoise doors and pink freezer, that’s possible.

All of that borrows a page from the international playbook, as refrigerators in Europe and Asia have long offered options for modular design and lots of colour choices. Samsung first introduced the customised lineup for the European market in 2019, albeit with an even more significant number of size and colour choices than Americans will see this year. With the line’s global expansion, Samsung is making a cautious bet that American consumers are willing to pay a premium for unique, eye-catching fridge designs, too.

As for features, each of the new models borrows Samsung’s 4-Door Flex design, which splits the appliance into four quadrants. Color-wise, your options for each of the four doors are as follows: navy steel, champagne steel, black matte, white glass, grey glass, beige glass, pink glass, sky blue glass, burgundy glass and navy glass.

The top two sections serve as the refrigerator, and the bottom two serve as the freezer, but you get the option of dialling the bottom right section’s temperature up and using it as an extra fridge if you need. That’s a high-end feature worth considering, but it isn’t new.

Same goes for the auto-filling water pitcher, a feature I loved in premium Samsung fridges from years past. Although done before, Samsung claims that the pitcher is better integrated with the in-door water dispenser in these Bespoke models. There’s also a new, deodorising UV filter for the air inside the fridge, which fits an expected trend of new products incorporating germ-killing ultraviolet light into their designs. Just note that Samsung isn’t making any claims about killing germs at this point. That’s a contrast with LG, that put a UV sanitiser inside the water dispenser on its newest fridge, promising to kill up to 99.99% of bacteria.

Meanwhile, the Bespoke freezer’s ice maker can switch from standard ice cubes to nugget-style “ice bites” for folks who enjoy drinks with chewable ice. That’s a nice upgrade, and honestly, I’m surprised that Samsung beat GE to pulp here, given the popularity of that company’s Ice Maker.

Samsung isn’t sharing any specifics on pricing or availability here in January, but it’s safe to assume that these fridges won’t come cheap once they arrive later this spring. We’ll likely learn more about them once CES hits – post that, much more will come.